Super Pooch Dog Behaviour & Training
Effective Date: 24/02/26
Super Pooch Dog Behaviour & Training (“we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are
Super Pooch Dog Behaviour & Training is a UK-based dog training and behaviour service.
Data Controller:
Super Pooch Dog Behaviour & Training
Kerraway, Magazine Lane, Wisbech, PE13 1LJ Email: woof@superpooch.co.uk
Telephone: 07876 794743

2. What Information We Collect
We may collect and process the following personal data:
Information You Provide Directly

• Name

• Address

• Email address

• Telephone number

• Dog’s name, breed, age and behavioural history

• Veterinary information (if relevant to training)

• Payment information

• Any information submitted via contact forms, email, or social media

Information Collected Automatically

• Website usage data (via cookies)

• IP address

• Browser type and device information

 

3. How We Use Your Information
We use your information to:

• Respond to enquiries

• Provide dog training and behaviour services

• Create training plans and behaviour assessments

• Process payments and manage bookings

• Send appointment reminders

• Send newsletters or marketing emails (only where consent has been given)

• Improve our website and services

We will only use your data where we have a lawful basis to do so under UK GDPR, including:

• Performance of a contract

• Legal obligation

• Legitimate interests

• Your consent

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4. Marketing Communications
If you subscribe to our newsletter or marketing updates, we will use your email address to send relevant content.
You can unsubscribe at any time by:

• Clicking the unsubscribe link in any email

• Contacting us directly

We will never sell or share your data for third-party marketing.

 

5. Sharing Your Information
We do not sell your personal data.
We may share your data with trusted third parties where necessary, including:

• Payment processors

• Booking or CRM systems

• Email marketing platforms

• Website hosting providers

• Professional advisers (e.g. accountant)

All third parties are required to keep your information secure and process it in accordance with data protection law.

 

6. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

 

7. How Long We Keep Your Data
We retain personal data only for as long as necessary to:

• Provide services

• Meet legal, tax, and accounting obligations

• Resolve disputes

Client records may be retained for up to 6 years for insurance and legal purposes.

 

8. Your Rights
Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request erasure of your data (where legally permitted)

• Restrict processing

• Object to processing

• Data portability

• Withdraw consent at any time

To exercise your rights, please contact us at woof@superpooch.co.uk .
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

 

9. Cookies
Our website may use cookies to enhance user experience and analyse website traffic.
You can control cookie preferences through your browser settings.
For more information, please see our Cookie Policy [if applicable].

 

10. Links to Other Websites
Our website may contain links to external websites. We are not responsible for the privacy practices of other sites.

 

11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.